DLP® HDTV Extends Relationship with Hall of Fame Racing

PLANO, Texas (April 1, 2008) – DLP® HDTV officials announced today that they will extend their sponsorship of the No. 96 Hall of Fame Racing Toyota driven by J.J. Yeley in the NASCAR Sprint Cup Series.

DLP HDTV, which has been the primary sponsor on the No. 96 car since its inception in 2006, will remain in that role through the 2009 season.

"We've been extremely pleased with our sponsorship of the No. 96 DLP HDTV Toyota," said Dave Duncan, sponsorship marketing manager, DLP Products, Texas Instruments. "We've seen a great return on our investment since 2006, including increased exposure, brand awareness and sales for the DLP brand. Jeff Moorad and Tom Garfinkel (co-owners of Hall of Fame Racing) have done a tremendous job building on the foundation created by Troy Aikman, Roger Staubach and Bill Saunders. Jeff and Tom have brought a lot of experience and expertise to the team, and we're excited to extend our relationship with them as they continue to build a first-class race team."

Moorad and Garfinkel bought controlling interest in Hall of Fame Racing on Aug. 31, 2007. The team finished 25th in owner points in 2007, the highest finishing position for a single-car team.

"DLP HDTV is a first-class sponsor and great supporter of this sport," Garfinkel said. "They've really been the foundation of this team from its inception. It's our goal to build long-term, mutually beneficial partnerships with our sponsors that provide them with tremendous value, and that's what we'll continue to focus on as we grow the organization into the future. "

The next event on the NASCAR Sprint Cup Series schedule is the April 6 Samsung 500 at Texas Motor Speedway in Fort Worth. The event is a home race for DLP, as the company's corporate headquarters in the Dallas suburb of Plano is less than an hour drive from Texas Motor Speedway.

About Texas Instruments DLP Products
DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large-screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema®). Fifty of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. DLP is the only HDTV technology built from a foundation in the digital cinema where it set the industry standard, demonstrated by the deployment of DLP Cinema technology in 5,971 theatres worldwide. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology's chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 15.5 million DLP subsystems have been shipped. For more information, please visit www.dlp.com.

About Hall of Fame Racing
Hall of Fame Racing (HoFR) fields the No. 96 DLP HDTV Toyota for J.J. Yeley in the NASCAR Sprint Cup Series. Jeff Moorad, general partner and CEO of the Arizona Diamondbacks, and Tom Garfinkel, executive vice president and COO of the Diamondbacks, bought majority ownership in the team on Aug. 31, 2007 from Troy Aikman, Roger Staubach and Bill Saunders. In 2006, in its first year of existence, HoFR finished an impressive 26th in owner points. They improved to 25th in 2007, garnering the highest finishing position of a single-car team in NASCAR's top division.