Fans Should Expect 'Rush Hour' Traffic at Pocono

No. 96 DLP Chevy to Promote New Line Cinema's Rush Hour 3

Actor Chris Tucker, Director Brett Ratner to Serve as Grand Marshal and Honorary Starter at Pennsylvania 500

CORNELIUS, N.C., (August 1, 2007) – DLP HDTV is teaming up with New Line Cinema to support the upcoming action comedy, Rush Hour 3, in a promotional partnership that includes in-theater, online and a NASCAR overlay.

Rush Hour 3, starring Chris Tucker and Jackie Chan and directed by Brett Ratner, will be featured on Tony Raines' No. 96 DLP HDTV Chevrolet during the Aug. 5 Pennsylvania 500 NASCAR NEXTEL Cup Series race at Pocono Raceway in Long Pond, Pa.

Tucker will serve as grand marshal of the event and will give the "Gentlemen, Start Your Engines" command, while Ratner will be the honorary starter where from atop the flagstand at the start/finish line he will wave the green flag to start the 500-mile race.

Rush Hour 3 opens in theaters Aug. 10. The movie will be shown across the world in a digital format on DLP Cinema® projectors. DLP leads the cinema movement from film to digital movies with over 4,000 screens powered by DLP technology.

In addition to all three Rush Hour films, Ratner has directed several other hit movies including X-Men: The Last Stand and Red Dragon.

Raines has competed in five Nextel Cup Series events at Pocono and finished 16th in 2003 and 2006.

"This will be a pretty cool weekend for everyone at DLP and Hall of Fame Racing," Raines said. "It's exciting to have Rush Hour 3 on the DLP Chevy and we're going to show Chris and Brett a good time. After they watch us race, we'll head to the theater and watch their tremendous work on Rush Hour 3."

Dr. Joe Mattioli, chairman and CEO of Pocono Raceway, said he is looking forward to hosting Tucker and Ratner at beautiful and scenic Pocono Raceway.

"The Rush Hour movies have proven to be extremely exciting and successful. Rush Hour 3 should be equally exciting," Mattioli said. "We are very proud to have the movie's co-star, Chris Tucker and its director, Brett Ratner, as guests of Pocono Raceway for the Pennsylvania 500."

The Pennsylvania 500 will be broadcast live and in high-definition on ESPN at 1 p.m. (EDT) on Aug. 5.

About Texas Instruments DLP Products

DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large-screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema®). 75 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. DLP is the only HDTV technology built from a foundation in the digital cinema where it set the industry standard demonstrated by the deployment of DLP Cinema technology in more than 4,000 theaters worldwide. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology's chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 12 million DLP subsystems have been shipped. For more information, please visit www.dlp.com. DLP and DLP Cinema are registered trademarks of Texas Instruments.

About Rush Hour 3:

Chris Tucker and Jackie Chan reunite with the director Brett Ratner (Rush Hour, Rush Hour 2, X-Men: The Last Stand) and screenwriter Jeff Nathanson (Rush Hour 2, Catch Me If You Can) to deliver the third installment of the blockbuster Rush Hour franchise. Arriving in theaters on August 10, Rush Hour 3 sees the action comedy duo of Tucker and Chan reprising their roles as LAPD Detective James Carter and Chinese Chief Inspector Lee, respectively. This time around, the two must travel to Paris to battle a wing of the Chinese organized crime family, the Triads. Rush Hour 3 is produced by Arthur Sarkissian, Roger Birnbaum, Jay Stern, Jonathan Glickman and Andrew Z. Davis.

About the Pennsylvania 500:

The 2007 Pennsylvania 500 weekend will include the WEIS Markets Bud Pole Qualifying as well as the ARCA RE/MAX Series SIM Factory Pole Qualifying on Friday, August 3. On Saturday, August 4, the Pennsylvania 200 ARCA RE/MAX Series Race will highlight the day. Then the gates will open on Sunday, August 5, at 9 a.m. with pre-race activities beginning at 11 a.m., all leading up to the 2 p.m. start of the 2007 Pennsylvania 500. For tickets, please call 1-800-RACEWAY or log onto www.poconoraceway.com.